Interactive Marketing
If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. " That is webchilly's theory,!!
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WHAT WE DON'T DO IS GUESS
Understanding our clients’ business is our greatest strength. We listen first, and then some more, then we explain what we understand and listen some again. It’s a philosophy that’s guided our clients to enjoy remarkable successes. Their brands thirst for a unique competitive edge. And we find that only by understanding the client’s business first. So we will never offer an opinion before we have understood their business, who the customer is and how they will respond.
STRATEGIC PLANNING
You wouldn’t build a house before drawing up a plan. We will never build a client’s brand before we build a plan too. And to build a plan that is objective and not based on anecdote, we use strategic planning.
Strategic planning is a finite science, a careful and thoughtful process that identifies the motives and needs of your customer and lays down a systematic plan for your communication with them. Relying on a hunch is irresponsible. Testing for response in real time is costly and naive. The strategic marketing plan becomes the foundation for all forms of communication.
The process comprises:
• An audit of the current brand/s past archaeology and current performance
• A market situation analysis
• A 7 C's analysis, comprising:
1. The customer (we use psychographics and not demographics)
2. The client/company
3. The category
4. The competition
5. The communication (media, packaging etc.)
6. The channels of distribution
7. The competitive advantage
This analysis leads to the strategy, which will give your brand a unique and commanding position in the market place and a clear appeal to your markets. Once approved, the strategy becomes the map for all forms of communication.
Brief Overview
Some of the quick overview of webchilly are:
- Award winning Customer Service Support
- Award wining concepts and strategies for promotion in businesses and corporate
- Multi-platform user interface design
- Customer relationship management
- ERP Solutions
- 24/7 Online Connectivity
- Technical Support Though E-mail: techsupport@webchilly.com
- Customer Friendly Team of Executives.
- Prompt After-Sales Support
